How to get subscribers on YouTube. We give you step-by-step instructions!
I understand you! Here I have created a channel, and there are zero subscribers on the channel. You probably start googling “how to get subscribers to YouTube from 0” You are easy to understand, because the more subscribers on the channel, the faster your videos are watched, the more you earn. Subscribers receive a notification about a new video and when they switch to it, at this time YouTube is gaining activity statistics: if the retention is sufficient, there are many likes and comments, then it will recommend this video further through its internal resources: the main page, recommendations, trends. The more audience you have that follows you, the more likely the video will break into the TOP. How to work with subscribers and potential viewers so that they are more active, we will talk in this article.
YouTube channel design
The channel design consists of a header, logo and badge. Initially, when you create a channel, you will not have any pictures in the design. All this is up to you yourself The header has its own peculiarity: a different part of it will be shown at different resolutions. Ideally, the picture should have a resolution of 2560 x 1440 pixels. With this resolution and compliance with other rules, the channel will be well represented on absolutely all devices. It is best for promotion when you are depicted as the author of the channel on the header. The header should say the main direction of your channel (unpacking packages, auto reviews, gadgets, etc.) so that the viewer who gets to your channel clearly knows where he is and makes a decision whether to watch your activity or not.
The icons of your videos should attract attention and the desire to see them. You can open the TOP search results on YouTube and see which icons are most common. You need to stand out from the general background, find something of your own, so that viewers know that these are your videos. When creating icons, readability is important: the text should not be small and merge with the background, you need to avoid too close distance between letters, "poisonous" font color, font with curls.
Initial content and optimization
It's not enough to record one video and hope to be noticed. In order for YouTube algorithms to notice you and show you in search, you need to record at least 10-15 videos with high-quality content and proper optimization. It should be borne in mind that becoming a video blogger you have to learn how to be regular: to release videos at least 2 times a week, ideally every day. Each blogger has his own schedule for the release of videos, and it must be strictly observed. Otherwise, the author of the channel loses the interest of subscribers and views.
There is a lot of competition on YouTube right now and you need to work hard to stand out from many other creators. The following guidelines will help you progress quickly and efficiently.
Here you have to feel yourself, because first of all, you need to shoot about what you yourself want to talk about and it is interesting to talk about.
Dynamism in the video.
In order for you to have more retention on the video (retaining the viewer's attention), it is very effective to make the shooting dynamic. A long static picture strains the viewer and makes him want to quickly switch to something else. Remember the long lectures at the university, under which you slept so sweetly. To make your videos interesting to watch, you need to change frames, actively submit material and show yourself more often.
It's important to work on increasing the average watch time (audience retention) of your video. The Average View metric can be seen in the Analytics section of the Interaction tab. The more audience retention on your video, the more likely your video will hit the top and YouTube recommendations.
Length of the video.
Pay attention to the duration of your competitors' videos. It might be worth making your videos more compact, expanded, or stick to the middle. Most importantly, do not go to extremes. For example, if 8-10 minute videos are popular and you offer an hour long lecture, this may not work. As a rule, videos appear on YouTube with a duration of at least 10 to 15 minutes, but it all depends on the niche in which you work. If the total viewing time is very small, it will not be able to compete with other authors.
Trends, media coverage, events
You can also arouse the audience's interest in your channel through collaboration with popular bloggers. Collaboration is a collaborative project of several YouTube bloggers. Such videos help to increase the number of subscribers on the channel, increase views and increase awareness. Here you need to find bloggers with similar topics and audience interests. Thus, both authors will have an increase in the number of subscribers, an increase in audience activity or attention from advertisers.
You can record videos about high-profile or current events in the world or those taking place on the YouTube site, since the audience is wider here. When optimizing videos, be sure to include these events (as keywords) in the description, title, and video tags, as they will be triggers and will be included in the chain of other videos with the same content on YouTube, and your videos can be seen by your potential subscribers in the recommended one.
Seriality of content
Another effective step in promotion is the serialization of videos. Positioning yourself as an expert in a niche, you can record a series of videos in which you talk in detail about a topic. Get your subscribers interested in the fact that a continuation of the topic will be released in the coming days, and so you motivate people to subscribe and they will wait for you to continue. Your channel will be like a favorite series for viewers, the continuation of which they are looking forward to!
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