TOP VK bloggers 2022
Brand Analytics showed the Top 20 Russian-speaking VK bloggers who received the largest number of reactions in April 2022 - likes, comments and reposts.
VKontakte is a social media trendsetter, the interest in which from users grew throughout the spring, stabilizing only in May.
Valeria Chekalina became blogger No. 1 in April - publications on her page have 4.6 million reactions. Valeria is the most commented blogger, there are more than 364 thousand comments under her publications. The blogger has been demonstrating involving mechanics and the ability to build lively and active communication with subscribers since the days of the Instagram * past - Valeria has 10.4 million subscribers left on the banned social network.
After blocking social networks, Valeria became one of the few Russian-speaking bloggers who were able to successfully “migrate” with their subscribers to other platforms: the author has almost 1 million subscribers on VKontakte, and more than 1 million followers on Telegram.
In 2nd place is the profile of the head of the Chechen Republic Ramzan Kadyrov with an engagement rate of almost 3 million reactions. The publications of the politician became the most shared among the entire top of the authors - in April, the posts of Ramzan Kadyrov were shared 90 thousand times. The politician himself has previously been in the top popular authors of Instagram * and VKontakte more than once.
On the 3rd position of the rating is the journalist and public figure Margarita Simonyan. The author is an active user of VKontakte: on her page, Margarita publishes several posts daily, covering the current political situation and sharing her thoughts on what is happening. In April, Margarita's publications collected 761 thousand reactions.
Also, the top five most engaging VK authors include the official page of the Governor of the Belgorod Region Vyacheslav Gladkov and the artist, participant in the Improvisation show on TNT, Arseniy Popov.
Compared to January 2022, the composition of the rating has changed: there are more politicians, and popular representatives of show business left the top - Olga Buzova, Alexei Dolmatov (Guf) and Vasily Vakulenko (Basta).